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Good with food, bad with grammar

January 27, 2010

I wonder how much ink they save by leaving out their apostrophes?

4 Comments leave one →
  1. January 28, 2010 8:41 pm

    Surely you mean “apostrophe’s”?


  2. January 29, 2010 9:13 am

    It looks like a fixed width field so there isn’t room for the apostrophe and an S.

    The line about benefits being passed around looks nicely centred. Adding an apostrophe would break that.

    They could have said:
    passing round the benefits
    is good for everyone

    Not a hobgoblin, no sir.

  3. January 29, 2010 10:49 am

    Hi Pete,

    I can’t believe that someone would have sufficient good sense to know that an apostrophe is required, but not enough to know that taking it out is the wrong thing to do.

    Also, I don’t see why there isn’t enough room for the apostrophe; adding it to the second line would mean that it’s still shorter than the first.

    Although having re-read your comment, I think you’re referring to that fact that “Customer’s Copy” would be more pleasing than “Customer Copy”. I can’t say that bothered me, although I’d happily take out an asterisk from each end to accommodate the extra characters.

    Not that we’ll be needing customer copies once we’re paying with everything via our iPod/Pad/Phone…

  4. January 30, 2010 8:51 am

    You’ll be pleased to know that I’ve thought about this some more…

    I was trying to work out why Customer Copy didn’t annoy me. For me, Customer Copy is the same as family car or town hall. It’s not a car that belongs to a specific family but a car that has attributes making it suitable for family use; and so we have a copy with all of the information relevant to the customer.

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